The sports event management and marketing playbook / Frank Supovitz, Robert Goldwater.

By:

Supovitz, Frank

Contributor(s):

Goldwater, Robert [aut]

Material type:

TextSeries: Wiley event management seriesPublication details: Hoboken : Jonh Wiley & Sons, c2014.Edition: Second editionDescription: xviii, 478 p. : ill. b&w ; 25 cmISBN:

9781118244111

Subject(s):

DDC classification:

796.069

Contents:

Play 1. Define & Develop Objectives, Strategies & Tactics -- Play 2. Identify Costs -- Play 3. Identify Revenue Streams -- Play 4. Solicit & Select Host Cities & Venues -- Play 5. Start the Clock on the Event Planning Process -- Play 6. Understanding the Sports Event-Sponsor Relationship -- Play 7. Teaming with Sponsors -- Play 8. Maximizing and Servicing the Media Partnership -- Play 9. Activating the Sports Event Marketing Plan -- Play 10. Engaging the Community -- Play 11. Accommodating & Managing Guests -- Play 12. Presenting Your Event -- Play 13. Working with Broadcasters -- Play 14. Managing for the Unexpected -- Play 15. Reviewing the Game Tapes -- Appendix A. Expense Budget Worksheet -- Appendix B. Sample Host City Request for Proposal -- Appendix C. Request for Proposal Evaluation Form -- Appendix D. Facility Selection Survey Form -- Appendix E. Sample Facility Event License Agreement -- Appendix F. Sample Sports Event Sponsorship Deck -- Appendix G. Sample Sponsorship Agreement -- Appendix H. Sports Event Participant Release -- Appendix I. Sample Sports Event Rundown -- Appendix J. Glossary of Common Sports Event Management & Marketing Terms.

Summary: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	796.069 SUP spo (Browse shelf(Opens below))	Available	12138

Includes bibliographical references and index.

Play 1. Define & Develop Objectives, Strategies & Tactics --
Play 2. Identify Costs --
Play 3. Identify Revenue Streams --
Play 4. Solicit & Select Host Cities & Venues --
Play 5. Start the Clock on the Event Planning Process --
Play 6. Understanding the Sports Event-Sponsor Relationship --
Play 7. Teaming with Sponsors --
Play 8. Maximizing and Servicing the Media Partnership --
Play 9. Activating the Sports Event Marketing Plan --
Play 10. Engaging the Community --
Play 11. Accommodating & Managing Guests --
Play 12. Presenting Your Event --
Play 13. Working with Broadcasters --
Play 14. Managing for the Unexpected --
Play 15. Reviewing the Game Tapes --
Appendix A. Expense Budget Worksheet --
Appendix B. Sample Host City Request for Proposal --
Appendix C. Request for Proposal Evaluation Form --
Appendix D. Facility Selection Survey Form --
Appendix E. Sample Facility Event License Agreement --
Appendix F. Sample Sports Event Sponsorship Deck --
Appendix G. Sample Sponsorship Agreement --
Appendix H. Sports Event Participant Release --
Appendix I. Sample Sports Event Rundown --
Appendix J. Glossary of Common Sports Event Management & Marketing Terms.

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

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