The sports event management and marketing playbook / (Record no. 1795)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02632cam a2200301 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191008145549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040204s2014 njua f 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118244111 |
| Qualifying information | (cloth : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.069 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Supovitz, Frank |
| 9 (RLIN) | 2296 |
| 952 ## - Items | |
| Itemnumber | 2154 |
| 245 14 - TITLE STATEMENT | |
| Title | The sports event management and marketing playbook / |
| Statement of responsibility, etc. | Frank Supovitz, Robert Goldwater. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Jonh Wiley & Sons, |
| Date of publication, distribution, etc. | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 478 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 25 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Wiley event management series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Play 1. Define & Develop Objectives, Strategies & Tactics -- <br/>Play 2. Identify Costs -- <br/>Play 3. Identify Revenue Streams -- <br/>Play 4. Solicit & Select Host Cities & Venues -- <br/>Play 5. Start the Clock on the Event Planning Process -- <br/>Play 6. Understanding the Sports Event-Sponsor Relationship -- <br/>Play 7. Teaming with Sponsors -- <br/>Play 8. Maximizing and Servicing the Media Partnership -- <br/>Play 9. Activating the Sports Event Marketing Plan -- <br/>Play 10. Engaging the Community -- <br/>Play 11. Accommodating & Managing Guests -- <br/>Play 12. Presenting Your Event -- <br/>Play 13. Working with Broadcasters -- <br/>Play 14. Managing for the Unexpected --<br/>Play 15. Reviewing the Game Tapes --<br/>Appendix A. Expense Budget Worksheet --<br/>Appendix B. Sample Host City Request for Proposal -- <br/>Appendix C. Request for Proposal Evaluation Form -- <br/>Appendix D. Facility Selection Survey Form -- <br/>Appendix E. Sample Facility Event License Agreement -- <br/>Appendix F. Sample Sports Event Sponsorship Deck -- <br/>Appendix G. Sample Sponsorship Agreement -- <br/>Appendix H. Sports Event Participant Release -- <br/>Appendix I. Sample Sports Event Rundown -- <br/>Appendix J. Glossary of Common Sports Event Management & Marketing Terms. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 809 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports |
| General subdivision | Economic aspects |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 599 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sports administration |
| Form subdivision | Handbooks, manuals, etc. |
| 9 (RLIN) | 987 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Relator code | aut |
| 9 (RLIN) | 2298 |
| Personal name | Goldwater, Robert |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| 9 (RLIN) | 2297 |
| Uniform title | Wiley event management series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 08/10/2019 | 3 | 23.62 | 2 | 2 | 796.069 SUP spo | 24/01/2022 | 20/01/2022 | 23.62 | 08/10/2019 | Books |