Business intelligence, analytics, and data science : a managerial perspective / Ramesh Sharda, Dursun Delen, Efraim Turban ; with contributions to previous editions by J. E. Aronson, Ting-Peng Liang, David King.

By:

Sharda, Ramesh

Contributor(s):

Material type:

TextPublication details: New York : Pearson, [2018].Edition: Fourth edition, global editionDescription: xxvi, 486 p. : ill. col. 26 cmISBN:

9781292220543
1292220546

Uniform titles:

Business intelligence

Subject(s):

DDC classification:

658.472

Contents:

Ch. 1. An Overview of Business Intelligence, Analytics, and Data Science -- Ch. 2. Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization -- Ch. 3. Descriptive Analytics II: Business Intelligence and Data Warehousing -- Ch. 4. Predictive Analytics I: Data Mining Process, Methods, and Algorithms -- Ch. 5. Predictive Analytics II: Text, Web, and Social Media -- Ch. 6 Prescriptive Analytics: Optimization and Simulation -- Ch. 7. Big Data Concepts and Tools -- Ch. 8. Future Trends, Privacy and Managerial Considerations in Analytics.

Summary: For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.472 SHA bus (Browse shelf(Opens below))	Available	12121

Includes bibliographical references and index.

Ch. 1. An Overview of Business Intelligence, Analytics, and Data Science --
Ch. 2. Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization --
Ch. 3. Descriptive Analytics II: Business Intelligence and Data Warehousing --
Ch. 4. Predictive Analytics I: Data Mining Process, Methods, and Algorithms --
Ch. 5. Predictive Analytics II: Text, Web, and Social Media --
Ch. 6 Prescriptive Analytics: Optimization and Simulation --
Ch. 7. Big Data Concepts and Tools --
Ch. 8. Future Trends, Privacy and Managerial Considerations in Analytics.

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

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