Business intelligence, analytics, and data science :
Sharda, Ramesh
Business intelligence, analytics, and data science : a managerial perspective / Ramesh Sharda, Dursun Delen, Efraim Turban ; with contributions to previous editions by J. E. Aronson, Ting-Peng Liang, David King. - Fourth edition, global edition. - New York : Pearson, [2018]. - xxvi, 486 p. : ill. col. 26 cm.
Includes bibliographical references and index.
Ch. 1. An Overview of Business Intelligence, Analytics, and Data Science --
Ch. 2. Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization --
Ch. 3. Descriptive Analytics II: Business Intelligence and Data Warehousing --
Ch. 4. Predictive Analytics I: Data Mining Process, Methods, and Algorithms --
Ch. 5. Predictive Analytics II: Text, Web, and Social Media --
Ch. 6 Prescriptive Analytics: Optimization and Simulation --
Ch. 7. Big Data Concepts and Tools --
Ch. 8. Future Trends, Privacy and Managerial Considerations in Analytics.
For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
9781292220543 1292220546
Business intelligence
Industrial management
658.472
Business intelligence, analytics, and data science : a managerial perspective / Ramesh Sharda, Dursun Delen, Efraim Turban ; with contributions to previous editions by J. E. Aronson, Ting-Peng Liang, David King. - Fourth edition, global edition. - New York : Pearson, [2018]. - xxvi, 486 p. : ill. col. 26 cm.
Includes bibliographical references and index.
Ch. 1. An Overview of Business Intelligence, Analytics, and Data Science --
Ch. 2. Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization --
Ch. 3. Descriptive Analytics II: Business Intelligence and Data Warehousing --
Ch. 4. Predictive Analytics I: Data Mining Process, Methods, and Algorithms --
Ch. 5. Predictive Analytics II: Text, Web, and Social Media --
Ch. 6 Prescriptive Analytics: Optimization and Simulation --
Ch. 7. Big Data Concepts and Tools --
Ch. 8. Future Trends, Privacy and Managerial Considerations in Analytics.
For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
9781292220543 1292220546
Business intelligence
Industrial management
658.472