Seducing the subconscious : the psychology of emotional influece in advertising / Robert Heath.

By:

Heath, Robert, 1947-

Material type:

TextPublication details: Chichester : Wiley-Blackwell, 2012.Description: xi, 248 p. : ill. ; 24 cmISBN:

9780470974889

Subject(s):

Advertising -- Psychological aspects

DDC classification:

659.1

Contents:

1. Taking advertising apart -- 2. The psychology of communication -- 3. Emotion and consciousness -- 4. Decision and relationships -- 5. Taking a fresh look at advertising.

Summary: An articulate, compelling and, at times, disturbing explanation of how advertising works.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.1 HEA sed (Browse shelf(Opens below))	Available	10270

Includes bibliographical references and index.

1. Taking advertising apart --
2. The psychology of communication --
3. Emotion and consciousness --
4. Decision and relationships --
5. Taking a fresh look at advertising.

An articulate, compelling and, at times, disturbing explanation of how advertising works.

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