Seducing the subconscious :
Heath, Robert, 1947-
Seducing the subconscious : the psychology of emotional influece in advertising / Robert Heath. - Chichester : Wiley-Blackwell, 2012. - xi, 248 p. : ill. ; 24 cm
Includes bibliographical references and index.
1. Taking advertising apart --
2. The psychology of communication --
3. Emotion and consciousness --
4. Decision and relationships --
5. Taking a fresh look at advertising.
An articulate, compelling and, at times, disturbing explanation of how advertising works.
9780470974889
Advertising--Psychological aspects
659.1
Seducing the subconscious : the psychology of emotional influece in advertising / Robert Heath. - Chichester : Wiley-Blackwell, 2012. - xi, 248 p. : ill. ; 24 cm
Includes bibliographical references and index.
1. Taking advertising apart --
2. The psychology of communication --
3. Emotion and consciousness --
4. Decision and relationships --
5. Taking a fresh look at advertising.
An articulate, compelling and, at times, disturbing explanation of how advertising works.
9780470974889
Advertising--Psychological aspects
659.1