International strategy : concepts, contexts and implications / David Collis.

By:

Collis, David J

Material type:

TextPublication details: Chichester : Wiley, 2014.Description: 374 p. : ill. b&w ; 25 cmISBN:

9781405139687

Subject(s):

DDC classification:

658.401

Contents:

1. The ubiquity and importance of international competition -- 2. Why do firms go international? The justification for the existence of the multinational corporation -- 3. What is distinctively international about international strategy? -- 4. What is uniquely strategic about international strategy? -- 5. Generic international strategies -- 6. Choice of generic international strategy -- 7. What product? -- 8. Which country? -- 9. Where to locate? -- 10. How to organize? -- 11. The modern multinational: is there one best strategy? Are we all transnational now?

Summary: Provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations; explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.401 COL int (Browse shelf(Opens below))	Available	10253

Includes index.

1. The ubiquity and importance of international competition --
2. Why do firms go international? The justification for the existence of the multinational corporation --
3. What is distinctively international about international strategy? --
4. What is uniquely strategic about international strategy? --
5. Generic international strategies --
6. Choice of generic international strategy --
7. What product? --
8. Which country? --
9. Where to locate? --
10. How to organize? --
11. The modern multinational: is there one best strategy? Are we all transnational now?

Provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations; explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation.

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