Mcquail's mass communication theory / Denis McQuail.

By:

McQuail, Denis

Material type:

TextPublication details: London ; Thousand Oaks : Sage, c2010.Edition: 6th edDescription: viii, 621 p. : ill. b&w ; 24 cmISBN:

9781849202923

Subject(s):

Mass media

DDC classification:

302.2

Contents:

Pt. 1. Preliminaries. Ch. 1. Introduction to the book. Ch. 2. The rise of mass media -- Pt. 2. Theories. Ch. 3. Concepts and models for mass communication Ch. 4. Theory of media and society Ch. 5. Mass communication and culture Ch. 6. New media-new theory? Ch. 7. Normative theory of media and society -- Pt. 3. Structures. Ch. 8. Media structure and performance: principles and accountability. Ch. 9. Media economics and governance. Ch. 10. Global mass communication -- Pt. 4. Organizations. Ch. 11. The media organization: pressures and demands. Ch. 12. The production of media culture -- Pt. 5. Content. Ch. 13. Media content: issues, concepts and methods of analysis. Ch. 14. Media genres and text -- Pt. 6. Audiences. Ch. 15. Audience theory and research traditions. Ch. 16. Audience formation and experience -- Pt. 7. Effects. Ch. 17. Processes and models of media effects. Ch. 18. Social-culture effects. Ch. 19. New, public opinion and political communication -- Pt. 8. Epilogue. Ch. 20. The future of mass communication.

Summary: McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	302.2 MCQ mcq (Browse shelf(Opens below))	Available	10042

Pt. 1. Preliminaries.
Ch. 1. Introduction to the book.
Ch. 2. The rise of mass media --
Pt. 2. Theories.
Ch. 3. Concepts and models for mass communication
Ch. 4. Theory of media and society
Ch. 5. Mass communication and culture
Ch. 6. New media-new theory?
Ch. 7. Normative theory of media and society --
Pt. 3. Structures.
Ch. 8. Media structure and performance: principles and accountability.
Ch. 9. Media economics and governance.
Ch. 10. Global mass communication --
Pt. 4. Organizations.
Ch. 11. The media organization: pressures and demands.
Ch. 12. The production of media culture --
Pt. 5. Content.
Ch. 13. Media content: issues, concepts and methods of analysis.
Ch. 14. Media genres and text --
Pt. 6. Audiences.
Ch. 15. Audience theory and research traditions.
Ch. 16. Audience formation and experience --
Pt. 7. Effects.
Ch. 17. Processes and models of media effects.
Ch. 18. Social-culture effects.
Ch. 19. New, public opinion and political communication --
Pt. 8. Epilogue.
Ch. 20. The future of mass communication.

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

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