Mcquail's mass communication theory / (Record no. 38)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01880nam a2200217 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180514171245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090708s2010 caua 001 | eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849202923 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 134 |
| Personal name | McQuail, Denis |
| 952 ## - Items | |
| Itemnumber | 38 |
| 245 10 - TITLE STATEMENT | |
| Title | Mcquail's mass communication theory / |
| Statement of responsibility, etc. | Denis McQuail. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Thousand Oaks : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 621 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Preliminaries.<br/>Ch. 1. Introduction to the book.<br/>Ch. 2. The rise of mass media --<br/>Pt. 2. Theories.<br/>Ch. 3. Concepts and models for mass communication<br/>Ch. 4. Theory of media and society<br/>Ch. 5. Mass communication and culture<br/>Ch. 6. New media-new theory?<br/>Ch. 7. Normative theory of media and society --<br/>Pt. 3. Structures.<br/>Ch. 8. Media structure and performance: principles and accountability.<br/>Ch. 9. Media economics and governance.<br/>Ch. 10. Global mass communication --<br/>Pt. 4. Organizations.<br/>Ch. 11. The media organization: pressures and demands.<br/>Ch. 12. The production of media culture --<br/>Pt. 5. Content.<br/>Ch. 13. Media content: issues, concepts and methods of analysis.<br/>Ch. 14. Media genres and text --<br/>Pt. 6. Audiences.<br/>Ch. 15. Audience theory and research traditions.<br/>Ch. 16. Audience formation and experience --<br/>Pt. 7. Effects.<br/>Ch. 17. Processes and models of media effects.<br/>Ch. 18. Social-culture effects.<br/>Ch. 19. New, public opinion and political communication --<br/>Pt. 8. Epilogue.<br/>Ch. 20. The future of mass communication. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 135 |
| Topical term or geographic name entry element | Mass media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 14/05/2018 | 1 | 302.2 MCQ mcq | 01/12/2021 | 11/03/2020 | 14/05/2018 | Books |