Advertising management / Donald W. Jugenheimer and Larry D. Kelley.

By:

Jugenheimer, Donald W

Contributor(s):

Kelley, Larry D, 1955-

Material type:

TextPublication details: New Delhi : Segment Books, 2010.Description: vii, 222 p. : ill. b&w ; 24 cmContent type:

text

ISBN:

9788190210065

Subject(s):

DDC classification:

659.1

Contents:

Pt. 1. Advertising Management Fundamentals -- Ch. 1. Foundations of Advertising Management -- Ch. 2. Culture of Advertising Management, Administration, and Leadership -- Ch. 3. Advertising Management Trends -- Pt. 2. Advertising Financial Matters -- Ch. 4. Accounting in Advertising -- Ch. 5. Financing Advertising -- Pt. 3. Advertising Business Plans -- Ch. 6. Advertising Organizational Values and Culture -- Ch. 7. Advertising Managerial Goals and Objectives -- Pt. 4. Advertising Planning -- Ch. 8. Advertising Management Opportunities -- Ch. 9. Advertising Managerial Analyses -- Pt. 5. Advertising Budget Management -- Ch. 10. Advertising Budgeting -- Pt. 6. Advertising Management: Dealing with People -- Ch. 11. Organizational Conflict, Power, and Communication in Advertising -- Ch. 12. Advertising Personnel Management -- Ch. 13. Advertising Personnel Management: Specific Approaches -- Pt. 7. Advertising Management Decisions -- Ch. 14. Advertising Strategies and Plans -- Ch. 15. Decision Making in Advertising -- Pt. 8. Advertising Management Environment -- Ch. 16. Advertising Constraints and Restraints -- Ch. 17. Advertising Management Ethics and Social Responsibilities -- Pt. 9. Managing the Future of Advertising -- Ch. 18. Advertising Organizational Effectiveness -- Ch. 19. Managing Change in Advertising -- Pt. 10. Managing Yourself -- Ch. 20. Advertising Management Concerns -- Ch. 21. Personal Management.

Summary: Advertising management is designed to serve as a primary, comprehensive text for advertising management course. It can stand alone, or for instructors who like to incorporate a case-based approach, be used along with Cases in advertising management by the same authors. The books cover a full range of topics for a semester-long, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique final section on managing yourself and your own career in advertising. Advertising management is well illustrated with plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional sources.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.1 JUG adv (Browse shelf(Opens below))	Available	11709

Includes bibliographical references and index.

Pt. 1. Advertising Management Fundamentals --
Ch. 1. Foundations of Advertising Management --
Ch. 2. Culture of Advertising Management, Administration, and Leadership --
Ch. 3. Advertising Management Trends --
Pt. 2. Advertising Financial Matters --
Ch. 4. Accounting in Advertising --
Ch. 5. Financing Advertising --
Pt. 3. Advertising Business Plans --
Ch. 6. Advertising Organizational Values and Culture --
Ch. 7. Advertising Managerial Goals and Objectives --
Pt. 4. Advertising Planning --
Ch. 8. Advertising Management Opportunities --
Ch. 9. Advertising Managerial Analyses --
Pt. 5. Advertising Budget Management --
Ch. 10. Advertising Budgeting --
Pt. 6. Advertising Management: Dealing with People --
Ch. 11. Organizational Conflict, Power, and Communication in Advertising --
Ch. 12. Advertising Personnel Management --
Ch. 13. Advertising Personnel Management: Specific Approaches --
Pt. 7. Advertising Management Decisions --
Ch. 14. Advertising Strategies and Plans --
Ch. 15. Decision Making in Advertising --
Pt. 8. Advertising Management Environment --
Ch. 16. Advertising Constraints and Restraints --
Ch. 17. Advertising Management Ethics and Social Responsibilities --
Pt. 9. Managing the Future of Advertising --
Ch. 18. Advertising Organizational Effectiveness --
Ch. 19. Managing Change in Advertising --
Pt. 10. Managing Yourself --
Ch. 20. Advertising Management Concerns --
Ch. 21. Personal Management.

Advertising management is designed to serve as a primary, comprehensive text for advertising management course. It can stand alone, or for instructors who like to incorporate a case-based approach, be used along with Cases in advertising management by the same authors.

The books cover a full range of topics for a semester-long, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique final section on managing yourself and your own career in advertising.

Advertising management is well illustrated with plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional sources.

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