Advertising management / (Record no. 1398)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03012nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200227123405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170706s2010 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788190210065 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3336 |
| Personal name | Jugenheimer, Donald W. |
| 952 ## - Items | |
| Itemnumber | 1721 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Donald W. Jugenheimer and Larry D. Kelley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Segment Books, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 222 p. : |
| Other physical details | ill. b&w ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Advertising Management Fundamentals -- <br/>Ch. 1. Foundations of Advertising Management -- <br/>Ch. 2. Culture of Advertising Management, Administration, and Leadership -- <br/>Ch. 3. Advertising Management Trends -- <br/>Pt. 2. Advertising Financial Matters -- <br/>Ch. 4. Accounting in Advertising -- <br/>Ch. 5. Financing Advertising -- <br/>Pt. 3. Advertising Business Plans -- <br/>Ch. 6. Advertising Organizational Values and Culture -- <br/>Ch. 7. Advertising Managerial Goals and Objectives -- <br/>Pt. 4. Advertising Planning -- <br/>Ch. 8. Advertising Management Opportunities -- <br/>Ch. 9. Advertising Managerial Analyses -- <br/>Pt. 5. Advertising Budget Management -- <br/>Ch. 10. Advertising Budgeting -- <br/>Pt. 6. Advertising Management: Dealing with People -- <br/>Ch. 11. Organizational Conflict, Power, and Communication in Advertising -- <br/>Ch. 12. Advertising Personnel Management -- <br/>Ch. 13. Advertising Personnel Management: Specific Approaches -- <br/>Pt. 7. Advertising Management Decisions -- <br/>Ch. 14. Advertising Strategies and Plans -- <br/>Ch. 15. Decision Making in Advertising -- <br/>Pt. 8. Advertising Management Environment -- <br/>Ch. 16. Advertising Constraints and Restraints -- <br/>Ch. 17. Advertising Management Ethics and Social Responsibilities -- <br/>Pt. 9. Managing the Future of Advertising -- <br/>Ch. 18. Advertising Organizational Effectiveness -- <br/>Ch. 19. Managing Change in Advertising -- <br/>Pt. 10. Managing Yourself -- <br/>Ch. 20. Advertising Management Concerns -- <br/>Ch. 21. Personal Management. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising management is designed to serve as a primary, comprehensive text for advertising management course. It can stand alone, or for instructors who like to incorporate a case-based approach, be used along with Cases in advertising management by the same authors.<br/><br/>The books cover a full range of topics for a semester-long, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique final section on managing yourself and your own career in advertising.<br/><br/>Advertising management is well illustrated with plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional sources. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3337 |
| Personal name | Kelley, Larry D., |
| Dates associated with a name | 1955- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 16/10/2018 | 659.1 JUG adv | 16/10/2018 | 16/10/2018 | Books |