Includes bibliographical references and index.

Introduction: The entrepreneurial economy --
Pt. 1. The practice of innovation.
Ch. 1. Systematic entrepreneurship.
Ch. 2. Purposeful innovation and the seven source for innovative opportunity.
Ch. 3. Source: The unexpected.
Ch. 4. Source: Incongruities.
Ch. 5. Source: Process need.
Ch. 6. Source: Industry and market structures.
Ch. 7. Source: Demographics.
Ch. 8. Source: Changes in perception.
Ch. 9. Source: New knowledge.
Ch. 10. The bright idea.
Ch. 11. Principles of innovation --
Pt. 2. The practice of entrepreneurship.
Ch. 12. Entrepreneurial management.
Ch. 13. The entrepreneurial business.
Ch. 14. Entrepreneurship in the service institution.
Ch. 15. The new venture --
Pt. 3. Entrepreneurial strategies.
Ch. 16. “Fustest with the mostest”.
Ch. 17. “Hit them where they ain’t”.
Ch. 18. Ecological niches.
Ch. 19. Changing values and characteristics --
Conclusion: The entrepreneurial society.

The first book to present innovation and entrepreneurship as a purposeful and systematic discipline and which explain and analyzes the challenges and opportunities of America’s new entrepreneurial economy. A superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to know, have to learn and have to do in today’s economy and marketplace.