Public relations on the Net [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
Material type:
TextPublication details: New York : AMACOM, American Management Association, c2002.Edition: 2nd edDescription: 1 electronic resource (xx, 444 p.) : ill. b&wSubject(s): Genre/Form: DDC classification: - 659.2
| Item type | Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|
Electronic resources
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Marbella International University Centre | 659.2 HOL pub (Browse shelf(Opens below)) | Available | E-book | EBC3001736 |
Includes bibliographical references and index.
Pt. 1. Communications on the Internet.
Ch. 1. A Report Card on PR Use of the Internet.
Ch. 2. How Communication Has Been Forever Changed.
Ch. 3. Public Relations Tools of the Internet.
Ch. 4. The Principles of Influencing Audiences Online.
Ch. 5. How to Be the Eyes and Ears of Your Organization or Client --
Pt. 2. Audiences.
Ch. 6. Media Relations.
Ch. 7. Investor Relations.
Ch. 8. Government Relations.
Ch. 9. Community Relations.
Ch. 10. Cause and Issue Communication.
Ch. 11. Employee Communications.
Ch. 12. Activism on the Net.
Ch. 13. Crisis Management in the Wired World.
Ch. 14. Going Directly to the Public.
Ch. 15. Measuring the Effectiveness of Your Online Efforts --
Appendix A: Working with IT Staff --
Appendix B: Promoting Your Online Efforts --
Appendix C: Writing for the Web --
Appendix D: Online Resources --
Appendix E: Recommended Reading --
Appendix F: Internet Fundamentals.
The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet.
Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities. The book provides:
- PR applications of e-mail, the Web, and online communities
- Techniques for integrating the Internet with traditional communications tools
- Case studies to use as benchmarks for online PR efforts
- And much more.
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