Public relations on the Net (Record no. 1577)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02835nam a22002891i 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBC3001736 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181109100537.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020206s2002 nyua sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0814471528 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiAaPQ |
| Transcribing agency | MiAaPQ |
| Modifying agency | MiAaPQ |
| -- | MIUC |
| Language of cataloging | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Holtz, Shel |
| 9 (RLIN) | 573 |
| 952 ## - Items | |
| Itemnumber | EBC3001736 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations on the Net |
| Medium | [electronic resource] : |
| Remainder of title | winning strategies to inform and influence the media, the investment community, the government, the public, and more! / |
| Statement of responsibility, etc. | Shel Holtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | AMACOM, American Management Association, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 electronic resource (xx, 444 p.) : |
| Other physical details | ill. b&w. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Communications on the Internet.<br/>Ch. 1. A Report Card on PR Use of the Internet.<br/>Ch. 2. How Communication Has Been Forever Changed.<br/>Ch. 3. Public Relations Tools of the Internet.<br/>Ch. 4. The Principles of Influencing Audiences Online.<br/>Ch. 5. How to Be the Eyes and Ears of Your Organization or Client --<br/>Pt. 2. Audiences.<br/>Ch. 6. Media Relations.<br/>Ch. 7. Investor Relations.<br/>Ch. 8. Government Relations.<br/>Ch. 9. Community Relations.<br/>Ch. 10. Cause and Issue Communication.<br/>Ch. 11. Employee Communications.<br/>Ch. 12. Activism on the Net.<br/>Ch. 13. Crisis Management in the Wired World.<br/>Ch. 14. Going Directly to the Public.<br/>Ch. 15. Measuring the Effectiveness of Your Online Efforts --<br/>Appendix A: Working with IT Staff --<br/>Appendix B: Promoting Your Online Efforts --<br/>Appendix C: Writing for the Web --<br/>Appendix D: Online Resources --<br/>Appendix E: Recommended Reading --<br/>Appendix F: Internet Fundamentals. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Internet has revolutionized both the delivery and the dynamics of public relations messages. This technique-based book reveals how anyone, from business owners to PR practitioners, can use online media to dramatically improve the performance of PR initiatives, with hundreds of guidelines for delivering memorable messages taking advantage of the unique, interactive strengths of the Internet.<br/>Updating its seminal first edition, Public Relations on the Net features strategies and tactics that show how to use the latest technologies and techniques to tap into and use the power of the Internet's networked communities. The book provides:<br/>- PR applications of e-mail, the Web, and online communities<br/>- Techniques for integrating the Internet with traditional communications tools<br/>- Case studies to use as benchmarks for online PR efforts<br/>- And much more. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet in public relations |
| 9 (RLIN) | 574 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/miu/detail.action?docID=3001736">https://ebookcentral.proquest.com/lib/miu/detail.action?docID=3001736</a> |
| Public note | Click here to view |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Electronic resources |
| 952 ## - Items | |
| -- | 1910 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | 09/11/2018 | 659.2 HOL pub | 09/11/2018 | 09/11/2018 | Electronic resources | E-book |