Profitable social media marketing : how to grow your business using Facebook, Twitter, Google+, LinkedIn and more / Tim Kitchen and Tashmeen Mirza.

By:

Kitchen, Tim

Contributor(s):

Mirza, Tashmeen

Material type:

TextPublication details: [Nottingham] : Exposure Ninja, c2013.Description: 215 p. ; 23 cmISBN:

9781492819936

Subject(s):

DDC classification:

658.8

Contents:

Why social media? -- Integrating social media marketing in your business -- Big brand social media case studies -- Planning your social media campaign -- Creating a following -- The social networks -- Facebook -- Twitter -- Blogging -- Google Plus -- LinkedIn -- Social media tools – The good, the bad and the paid -- Listening -- Social media for lead generation -- Social media and SEO -- Measuring social media ROI -- Your social media plan -- Next step.

Summary: Whether it's building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the 'holy grail' marketing principles from some of history's most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to 'do' social media in an entirely new wayGone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 KIT pro (Browse shelf(Opens below))	Available	10807

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Why social media? --
Integrating social media marketing in your business --
Big brand social media case studies --
Planning your social media campaign --
Creating a following --
The social networks --
Facebook --
Twitter --
Blogging --
Google Plus --
LinkedIn --
Social media tools – The good, the bad and the paid --
Listening --
Social media for lead generation --
Social media and SEO --
Measuring social media ROI --
Your social media plan --
Next step.

Whether it's building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money.

Combining the 'holy grail' marketing principles from some of history's most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to 'do' social media in an entirely new wayGone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.

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