Profitable social media marketing : (Record no. 623)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02058nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190614151612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150601s2013 enk||||| |||| 000 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781492819936 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1888 |
| Personal name | Kitchen, Tim |
| 952 ## - Items | |
| Itemnumber | 805 |
| 245 10 - TITLE STATEMENT | |
| Title | Profitable social media marketing : |
| Remainder of title | how to grow your business using Facebook, Twitter, Google+, LinkedIn and more / |
| Statement of responsibility, etc. | Tim Kitchen and Tashmeen Mirza. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Nottingham] : |
| Name of publisher, distributor, etc. | Exposure Ninja, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215 p. ; |
| Dimensions | 23 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why social media? -- <br/>Integrating social media marketing in your business -- <br/>Big brand social media case studies -- <br/>Planning your social media campaign -- <br/>Creating a following -- <br/>The social networks -- <br/>Facebook -- <br/>Twitter -- <br/>Blogging -- <br/>Google Plus -- <br/>LinkedIn -- <br/>Social media tools – The good, the bad and the paid -- <br/>Listening -- <br/>Social media for lead generation -- <br/>Social media and SEO -- <br/>Measuring social media ROI -- <br/>Your social media plan -- <br/>Next step. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Whether it's building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. <br/><br/>Combining the 'holy grail' marketing principles from some of history's most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to 'do' social media in an entirely new wayGone are the days of hopeful social media. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 943 |
| Topical term or geographic name entry element | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1549 |
| Topical term or geographic name entry element | Online social networks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 523 |
| Topical term or geographic name entry element | Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 36 |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1890 |
| Topical term or geographic name entry element | Internet advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1889 |
| Personal name | Mirza, Tashmeen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 02/07/2018 | 2 | 658.8 KIT pro | 27/04/2021 | 12/04/2021 | 02/07/2018 | Books |