Writing for television, radio, and new media / Robert L. Hilliard.

By:

Hilliard, Robert L, 1925-

Material type:

TextPublication details: Stanford : Cengage Learning, [2015].Edition: 11th edDescription: xxi, 503 p. : ill. b&w ; 23 cmISBN:

9781285465074

Subject(s):

DDC classification:

806.06

Contents:

1. The mass media -- 2. Basic elements of production -- 3. Format and style -- 4. Commercials and announcements -- 5. News and sport -- 6. Features, documentaries, and reality programs -- 7. Interview and talk programs -- 8. Music, variety, and comedy -- 9. Corporate, educational, and children's programs -- 10. The play -- 11. Professional opportunities.

Summary: Offers a thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. Presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	808.06 HIL wri (Browse shelf(Opens below))	Available	10596

Includes index.

1. The mass media --
2. Basic elements of production --
3. Format and style --
4. Commercials and announcements --
5. News and sport --
6. Features, documentaries, and reality programs --
7. Interview and talk programs --
8. Music, variety, and comedy --
9. Corporate, educational, and children's programs --
10. The play --
11. Professional opportunities.

Offers a thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. Presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.

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