Writing for television, radio, and new media /
Hilliard, Robert L., 1925-
Writing for television, radio, and new media / Robert L. Hilliard. - 11th ed. - Stanford : Cengage Learning, [2015]. - xxi, 503 p. : ill. b&w ; 23 cm.
Includes index.
1. The mass media --
2. Basic elements of production --
3. Format and style --
4. Commercials and announcements --
5. News and sport --
6. Features, documentaries, and reality programs --
7. Interview and talk programs --
8. Music, variety, and comedy --
9. Corporate, educational, and children's programs --
10. The play --
11. Professional opportunities.
Offers a thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. Presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
9781285465074
Broadcasting--Authorship
Mass media--Authorship
Writing skills
806.06
Writing for television, radio, and new media / Robert L. Hilliard. - 11th ed. - Stanford : Cengage Learning, [2015]. - xxi, 503 p. : ill. b&w ; 23 cm.
Includes index.
1. The mass media --
2. Basic elements of production --
3. Format and style --
4. Commercials and announcements --
5. News and sport --
6. Features, documentaries, and reality programs --
7. Interview and talk programs --
8. Music, variety, and comedy --
9. Corporate, educational, and children's programs --
10. The play --
11. Professional opportunities.
Offers a thorough coverage of concepts, approaches, and techniques concentrates on the key media formats of commercials; news and sports; documentaries; reality programs; talk shows; interviews; music programs; corporate, educational, and children's formats; and drama and sitcoms. Presents basic information that writers need to know about production techniques, demographics, copyrights, and career opportunities. New material on social media allows today's students to understand the continued importance of clear writing and shows them how their digital skills can transfer to career opportunities.
9781285465074
Broadcasting--Authorship
Mass media--Authorship
Writing skills
806.06