Seducing the subconscious : the psychology of emotional influece in advertising / Robert Heath.

By:

Heath, Robert, 1947-

Material type:

TextPublication details: Chichester : Wiley-Blackwell, 2012.Description: xi, 248 p. : ill. ; 24 cmISBN:

9780470974889

Subject(s):

Advertising -- Psychological aspects

DDC classification:

659.1

Contents:

1. Taking advertising apart -- 2. The psychology of communication -- 3. Emotion and consciousness -- 4. Decision and relationships -- 5. Taking a fresh look at advertising.

Summary: An articulate, compelling and, at times, disturbing explanation of how advertising works.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.1 HEA sed (Browse shelf(Opens below))	Available	10270

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Includes bibliographical references and index.

1. Taking advertising apart --
2. The psychology of communication --
3. Emotion and consciousness --
4. Decision and relationships --
5. Taking a fresh look at advertising.

An articulate, compelling and, at times, disturbing explanation of how advertising works.

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