Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

By:

Wheeler, Alina

Material type:

TextPublication details: Hoboken : Wiley, c2013.Edition: Fourth editionDescription: x, 326 p. : ill. ; 29 cmISBN:

9781118099209

Subject(s):

DDC classification:

658.82

Contents:

Part 1. Basics -- Ch. 1. Brand basics -- Ch. 2. Brand ideals -- Ch. 3. Brand elements -- Ch. 4. Brand dynamics -- Ch. 5. Before and after -- Pt. 2. Process -- Ch. 6. Process basics -- Ch. 7. Conducting research -- Ch. 8. Clarifying strategy -- Ch. 9. Designing identity -- Ch. 10. Creating touchpoints -- Ch. 11. Managing assets -- Pt. 3. Case studies.

Summary: Toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Marbella International University Centre Library	658.82 WHE des (Browse shelf(Opens below))	1	Available	10268
Books	Marbella International University Centre	658.82 WHE des c.2 (Browse shelf(Opens below))	2	Available	11808

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Previous	658.82 ROS str Strategic brand management /	658.82 SLA cre Creating a brand identity :	658.82 WHE des Designing brand identity :	658.82 WHE des c.2 Designing brand identity :	658.827 KEL str Strategic brand management : building, measuring, and managing brand equity	658.83 BRA mar Marketing research : tools & techniques	658.83 BRA que Questionnaire design :	Next

Includes bibliographical references and index

Part 1. Basics --
Ch. 1. Brand basics --
Ch. 2. Brand ideals --
Ch. 3. Brand elements --
Ch. 4. Brand dynamics --
Ch. 5. Before and after --
Pt. 2. Process --
Ch. 6. Process basics --
Ch. 7. Conducting research --
Ch. 8. Clarifying strategy --
Ch. 9. Designing identity --
Ch. 10. Creating touchpoints --
Ch. 11. Managing assets --
Pt. 3. Case studies.

Toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance.

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