Designing brand identity : (Record no. 260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01438nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190425132317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150109s2013 njua|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118099209 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 1430 |
| Personal name | Wheeler, Alina |
| 952 ## - Items | |
| Itemnumber | 303 |
| 952 ## - Items | |
| Itemnumber | 304 |
| 245 10 - TITLE STATEMENT | |
| Title | Designing brand identity : |
| Remainder of title | an essential guide for the whole branding team / |
| Statement of responsibility, etc. | Alina Wheeler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 326 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Basics -- <br/>Ch. 1. Brand basics -- <br/>Ch. 2. Brand ideals -- <br/>Ch. 3. Brand elements --<br/>Ch. 4. Brand dynamics -- <br/>Ch. 5. Before and after -- <br/>Pt. 2. Process --<br/>Ch. 6. Process basics -- <br/>Ch. 7. Conducting research --<br/>Ch. 8. Clarifying strategy -- <br/>Ch. 9. Designing identity -- <br/>Ch. 10. Creating touchpoints --<br/>Ch. 11. Managing assets --<br/>Pt. 3. Case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 234 |
| Topical term or geographic name entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 707 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1431 |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1432 |
| Topical term or geographic name entry element | Industrial design coordination |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 04/06/2018 | 3 | 1 | 658.82 WHE des | 08/11/2021 | 11/10/2021 | 1 | 04/06/2018 | Books | ||||
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | 04/06/2018 | 4 | 3 | 658.82 WHE des c.2 | 22/11/2019 | 21/11/2019 | 2 | 04/06/2018 | Books |