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The definitive business plan : the fast track to intelligent planning for executives and entrepreneurs / Richard Stutely.

By: Material type: TextPublication details: Harlow : Pearson, 2012.Edition: 3rd edDescription: 352 p. ; 24 cmISBN:
  • 9780273761143
Subject(s): DDC classification:
  • 658.4
Contents:
1. What's it all about? -- 2. A winning presentation -- 3. Getting dow to it -- 4. Know yourself -- 5. Know the world -- 6. The core of your plan -- 7. About the numbers -- 8. Getting to gross profit -- 9. Getting to net profit -- 10. Funding the business -- 11. Managing risks -- 12. Getting it approved -- 13. Now make it happen.
Summary: It will ensure the business plan is robust enough to start, run or revitalise any business enterprise. Whether the goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, it will help to deliver the information the decision-makers are really looking for.
List(s) this item appears in: MS50055O: Enterprise and Business Development
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Item type Current library Call number Status Barcode
Books Marbella International University Centre Library 658.401 STU def (Browse shelf(Opens below)) Available 10263

Includes index.

1. What's it all about? --
2. A winning presentation --
3. Getting dow to it --
4. Know yourself --
5. Know the world --
6. The core of your plan --
7. About the numbers --
8. Getting to gross profit --
9. Getting to net profit --
10. Funding the business --
11. Managing risks --
12. Getting it approved --
13. Now make it happen.

It will ensure the business plan is robust enough to start, run or revitalise any business enterprise. Whether the goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, it will help to deliver the information the decision-makers are really looking for.

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