The definitive business plan :

Stutely, Richard, 1955-

The definitive business plan : the fast track to intelligent planning for executives and entrepreneurs / Richard Stutely. - 3rd ed. - Harlow : Pearson, 2012. - 352 p. ; 24 cm.

Includes index.

1. What's it all about? --
2. A winning presentation --
3. Getting dow to it --
4. Know yourself --
5. Know the world --
6. The core of your plan --
7. About the numbers --
8. Getting to gross profit --
9. Getting to net profit --
10. Funding the business --
11. Managing risks --
12. Getting it approved --
13. Now make it happen.

It will ensure the business plan is robust enough to start, run or revitalise any business enterprise. Whether the goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, it will help to deliver the information the decision-makers are really looking for.

9780273761143


Business planning
Strategic planning

658.4


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