Competitive strategy : techniques for analyzing industries and competitors / Michael E. Porter.

By:

Porter, Michael E, 1947-

Material type:

TextPublication details: New York : Free Press, 2004.Description: 396 p. ; 24 cmISBN:

9780743260886

Subject(s):

DDC classification:

658.401

Contents:

1. The structural analysis of industries -- 2. Generic competitive strategies -- 3. A framework for competitor analysis -- 4. Market signals -- 5. Competitive moves -- 6. Strategy toward buyers and suppliers -- 7. Structural analysis within industries -- 8. Industry evolution -- 9. Competitive strategy in fragmented industries -- 10. Competitive strategy in emerging industries -- 11. The transition to industry maturity -- 12. Competitive strategy in declining industries -- 13. Competition in global industries -- 14. The strategic analysis of vertical integration -- 15. Capacity expansion -- 16. Entry into new businesses.

Summary: Introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning, showing how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presenting a whole new perspective on how profit is created and divided.

List(s) this item appears in: MS60059O: International Business

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Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.401 POR com (Browse shelf(Opens below))	Available	10441

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Includes bibliographical references and index.

1. The structural analysis of industries --
2. Generic competitive strategies --
3. A framework for competitor analysis --
4. Market signals --
5. Competitive moves --
6. Strategy toward buyers and suppliers --
7. Structural analysis within industries --
8. Industry evolution --
9. Competitive strategy in fragmented industries --
10. Competitive strategy in emerging industries --
11. The transition to industry maturity --
12. Competitive strategy in declining industries --
13. Competition in global industries --
14. The strategic analysis of vertical integration --
15. Capacity expansion --
16. Entry into new businesses.

Introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning, showing how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presenting a whole new perspective on how profit is created and divided.

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