Transnational management : text, cases and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish.

By:

Bartlett, Christopher A, 1943-

Contributor(s):

Beamish, Paul W, 1953- [aut]

Material type:

TextPublication details: New York : McGraw-Hill, c2014.Description: 727 p. ; 24 cmISBN:

9780078029394

Subject(s):

International business enterprises -- Management

DDC classification:

658.049

Contents:

1. Expanding abroad: motivations, means and mentalities -- 2. Understanding the international context: responding to conflicting environmental forces -- 3. Developing transnational strategies: building layers of competitive advantage -- 4. Developing a transnational organization: managing integration responsiveness and flexibility -- 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management -- 6. Engaging in cross-border collaboration: managing across corporate boundaries -- 7. Implementing the strategy: building multidimensional capabilities -- 8. The future of the transnational: an evolving global role.

Summary: Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates.

List(s) this item appears in: SS70085O: Emerging Emerging Markets

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.049 BAR tra (Browse shelf(Opens below))	Available	10249

Includes index.

1. Expanding abroad: motivations, means and mentalities --
2. Understanding the international context: responding to conflicting environmental forces --
3. Developing transnational strategies: building layers of competitive advantage --
4. Developing a transnational organization: managing integration responsiveness and flexibility --
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management --
6. Engaging in cross-border collaboration: managing across corporate boundaries --
7. Implementing the strategy: building multidimensional capabilities --
8. The future of the transnational: an evolving global role.

Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates.

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