Transnational management :
Bartlett, Christopher A., 1943-
Transnational management : text, cases and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish. - New York : McGraw-Hill, c2014. - 727 p. ; 24 cm.
Includes index.
1. Expanding abroad: motivations, means and mentalities --
2. Understanding the international context: responding to conflicting environmental forces --
3. Developing transnational strategies: building layers of competitive advantage --
4. Developing a transnational organization: managing integration responsiveness and flexibility --
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management --
6. Engaging in cross-border collaboration: managing across corporate boundaries --
7. Implementing the strategy: building multidimensional capabilities --
8. The future of the transnational: an evolving global role.
Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates.
9780078029394
International business enterprises--Management
658.049
Transnational management : text, cases and readings in cross-border management / Christopher A. Bartlett, Paul W. Beamish. - New York : McGraw-Hill, c2014. - 727 p. ; 24 cm.
Includes index.
1. Expanding abroad: motivations, means and mentalities --
2. Understanding the international context: responding to conflicting environmental forces --
3. Developing transnational strategies: building layers of competitive advantage --
4. Developing a transnational organization: managing integration responsiveness and flexibility --
5. Creating worldwide innovation and learning: exploiting cross-border knowledge management --
6. Engaging in cross-border collaboration: managing across corporate boundaries --
7. Implementing the strategy: building multidimensional capabilities --
8. The future of the transnational: an evolving global role.
Focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates.
9780078029394
International business enterprises--Management
658.049