Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

By:

Elliott, Richard H [author.]

Contributor(s):

Material type:

TextPublisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Edition: 4th editionDescription: xi, 354 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780198797807 (paperback)

Subject(s):

DDC classification:

658.8/27 23

LOC classification:

HF5415.15 .E43 2018

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.82 ROS str (Browse shelf(Opens below))	Available	12334

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Previous	658.82 CIT cit City branding :	658.82 IND bra Brand desire :	658.82 MAR her The hero and the outlaw :	658.82 ROS str Strategic brand management /	658.82 SLA cre Creating a brand identity :	658.82 WHE des Designing brand identity :	658.827 KEL str Strategic brand management : building, measuring, and managing brand equity	Next

Includes bibliographical references and index.

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