Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

By:

Elliott, Richard H [author.]

Contributor(s):

Percy, Larry [author.]
Pervan, Simon [author.]

Material type:

TextPublisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, [2018]Edition: 4th editionDescription: xi, 354 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780198797807 (paperback)

Subject(s):

Product management
Brand name products
Strategic planning
Brand name products
Product management
Strategic planning

DDC classification:

658.8/27 23

LOC classification:

HF5415.15 .E43 2018

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.82 ROS str (Browse shelf(Opens below))	Available	12334

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)