Global marketing / Svend Hollensen.

By:

Hollensen, Svend [author.]

Material type:

TextPublisher: Harlow, England ; New York : Pearson, 2020Edition: 8th editionDescription: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292251806

Subject(s):

DDC classification:

658.8/4 23

LOC classification:

HF1416 .H65 2020

Summary: "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.

List(s) this item appears in: MS70125O: Global Marketing in the Digital Era

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Holdings
Item type	Current library	Call number	Status
Books	Marbella International University Centre Library	658.84 HOL glo (Browse shelf(Opens below))	Ordered

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Previous	658.8342094 SOL con Consumer behaviour :	658.84 FAR glo Global marketing :	658.84 GRE glo Global marketing	658.84 HOL glo Global marketing /	658.84 INT int International marketing /	658.84 INT int Internet marketing :	658.84 LEE glo Global marketing management :	Next

Includes bibliographical references and index.

"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"-- Provided by publisher.

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