Global marketing /
Hollensen, Svend,
Global marketing / Svend Hollensen. - 8th edition. - pages cm
Includes bibliographical references and index.
"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"--
9781292251806
2019044341
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2020
658.8/4
Global marketing / Svend Hollensen. - 8th edition. - pages cm
Includes bibliographical references and index.
"Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"--
9781292251806
2019044341
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2020
658.8/4