Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

By:

Buttle, Francis [author.]

Contributor(s):

Maklan, Stan [author.]

Material type:

TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2019Edition: Fourth EditionDescription: xxiii, 444 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781138498266
9781138498259

Subject(s):

Customer relations -- Management

Additional physical formats: Online version:: Customer relationship managementDDC classification:

658.8/12 23

LOC classification:

HF5415.5 .B875 2019

List(s) this item appears in: BA60069O: Marketing CRM

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Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.812 BUT cus (Browse shelf(Opens below))	Available	12478

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Revised edition of the authors' Customer relationship management, 2015.

Includes bibliographical references and index.

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