Understanding media : the extensions of man / Marshall McLuhan.

By:

McLuhan, Marshall, 1911-1980

Material type:

TextSeries: Routledge ClassicsPublication details: London ; New York : Routledge, 2001.Description: 392 p. ; 20 cmISBN:

9780415253970

Subject(s):

DDC classification:

302.23

Contents:

1. The medium is the message -- 2. Media hot and cold -- 3. Reversal of the overheated medium -- 4. The gadget lover: Narcissus as narcosis -- 5. Hybrid energy: les liaisons dangereuses -- 6. Media as translators -- 7. Challenge and colapse: the Nemesis of creativity -- 8. The spoken word: flower or evil? -- 9. The written word: an eye for an ear -- 10. Roads and paper routes -- 11. Number: profile of the crowd -- 12. Clothing: our extended skin -- 13. Housing: new look and new outlook -- 14. Money: the poo man credit -- 15. Clocks: the scent of time -- 16. The print: how to dig it -- 17. Comics: mad vestibule to TV -- 18. The printed word: architect of nationalism -- 19. Wheel, bicycle and airplane -- 20. The photograph: the brothel-without-walls -- 21. Press: government by news leak -- 22. Motorcar: the mechanical bride -- 23. Ads: keeping upset with the Joneses -- 24. Games: the extension of man -- 25. Telegraph: the social hormone -- 26. The typewriter: into the age of the iron whim -- 27. The telephone: sounding brass or tinkling symbol? -- 28. The phonograph: the toy that shrank the national chest -- 29. Movies: the reel world -- 30. Radio: the tribal drum -- 31. Television: the timid giant -- 32. Weapons: war of the icons -- 33 Automation: learning a living.

Summary: When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	302.23 MCL und (Browse shelf(Opens below))	Available	10407

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Previous	302.23 MAN fou Four arguments for the elimination of television /	302.23 MAN lan The language of new media /	302.23 MCL glo The global village :	302.23 MCL und Understanding media :	302.23 MCP glo Global communication :	302.23 MED med Media archaeology :	302.23 MED med Media and cultural theory /	Next

1. The medium is the message --
2. Media hot and cold --
3. Reversal of the overheated medium --
4. The gadget lover: Narcissus as narcosis --
5. Hybrid energy: les liaisons dangereuses --
6. Media as translators --
7. Challenge and colapse: the Nemesis of creativity --
8. The spoken word: flower or evil? --
9. The written word: an eye for an ear --
10. Roads and paper routes --
11. Number: profile of the crowd --
12. Clothing: our extended skin --
13. Housing: new look and new outlook --
14. Money: the poo man credit --
15. Clocks: the scent of time --
16. The print: how to dig it --
17. Comics: mad vestibule to TV --
18. The printed word: architect of nationalism --
19. Wheel, bicycle and airplane --
20. The photograph: the brothel-without-walls --
21. Press: government by news leak --
22. Motorcar: the mechanical bride --
23. Ads: keeping upset with the Joneses --
24. Games: the extension of man --
25. Telegraph: the social hormone --
26. The typewriter: into the age of the iron whim --
27. The telephone: sounding brass or tinkling symbol? --
28. The phonograph: the toy that shrank the national chest --
29. Movies: the reel world --
30. Radio: the tribal drum --
31. Television: the timid giant --
32. Weapons: war of the icons --
33 Automation: learning a living.

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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