Understanding media : (Record no. 194)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02958nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190403164324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141212s2011 enk||||| |||| 00| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415253970 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 164 |
| Personal name | McLuhan, Marshall, |
| Dates associated with a name | 1911-1980 |
| 952 ## - Items | |
| Itemnumber | 209 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding media : |
| Remainder of title | the extensions of man / |
| Statement of responsibility, etc. | Marshall McLuhan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 392 p. ; |
| Dimensions | 20 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Routledge Classics |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The medium is the message -- <br/>2. Media hot and cold -- <br/>3. Reversal of the overheated medium -- <br/>4. The gadget lover: Narcissus as narcosis -- <br/>5. Hybrid energy: les liaisons dangereuses -- <br/>6. Media as translators -- <br/>7. Challenge and colapse: the Nemesis of creativity -- <br/>8. The spoken word: flower or evil? -- <br/>9. The written word: an eye for an ear -- <br/>10. Roads and paper routes -- <br/>11. Number: profile of the crowd -- <br/>12. Clothing: our extended skin -- <br/>13. Housing: new look and new outlook -- <br/>14. Money: the poo man credit -- <br/>15. Clocks: the scent of time -- <br/>16. The print: how to dig it -- <br/>17. Comics: mad vestibule to TV -- <br/>18. The printed word: architect of nationalism -- <br/>19. Wheel, bicycle and airplane -- <br/>20. The photograph: the brothel-without-walls -- <br/>21. Press: government by news leak -- <br/>22. Motorcar: the mechanical bride -- <br/>23. Ads: keeping upset with the Joneses -- <br/>24. Games: the extension of man -- <br/>25. Telegraph: the social hormone -- <br/>26. The typewriter: into the age of the iron whim -- <br/>27. The telephone: sounding brass or tinkling symbol? -- <br/>28. The phonograph: the toy that shrank the national chest -- <br/>29. Movies: the reel world -- <br/>30. Radio: the tribal drum -- <br/>31. Television: the timid giant -- <br/>32. Weapons: war of the icons -- <br/>33 Automation: learning a living. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 135 |
| Topical term or geographic name entry element | Mass media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 165 |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Social aspects |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 166 |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Technological innovations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 129 |
| Topical term or geographic name entry element | Communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 201 |
| Topical term or geographic name entry element | Communication and technology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 31/05/2018 | 302.23 MCL und | 31/05/2018 | 31/05/2018 | Books |