International business : the challenges of globalization / John J. Wild, Kenneth L. Wild.

By:

Wild, John J [author]

Contributor(s):

Wild, Kenneth L [author]

Material type:

TextPublisher: Harlow, etc. : Pearson, 2020Edition: Ninth Edition, Global EditionDescription: xxvi, 443 pages ; color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292262253

Subject(s):

DDC classification:

658.049 23

Contents:

Pt. 1. Global business environment -- Ch.1. Globalization -- Pt. 2. National business environments -- Ch. 2. Cross-cultural business -- Ch. 3. Political economy and ethics -- Ch. 4. Economic development of nations -- Pt. 3. International trade and investment -- Ch. 5. International trade theory -- Ch. 6. Political economy of trade -- Ch. 7. Foreign direct investment -- Ch. 8. Regional economic integration -- Pt. 4. The international financial system -- Ch. 9. International financial markets -- Ch. 10. International monetary system -- Pt. 5. International business management -- Ch. 11. International strategy and organization -- Ch. 12. Analyzing international opportunities -- Ch. 13. Selecting and managing entry modes -- Ch. 14. Developing and marketing products -- Ch. 15. Managing international operations -- Ch. 16. Hiring and managing employees.

List(s) this item appears in: SS70085O: Emerging Emerging Markets

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.049 WIL int (Browse shelf(Opens below))	Available	12237

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Includes bibliographical references and index.

Pt. 1. Global business environment --
Ch.1. Globalization --
Pt. 2. National business environments --
Ch. 2. Cross-cultural business --
Ch. 3. Political economy and ethics --
Ch. 4. Economic development of nations --
Pt. 3. International trade and investment --
Ch. 5. International trade theory --
Ch. 6. Political economy of trade --
Ch. 7. Foreign direct investment --
Ch. 8. Regional economic integration --
Pt. 4. The international financial system --
Ch. 9. International financial markets --
Ch. 10. International monetary system --
Pt. 5. International business management --
Ch. 11. International strategy and organization --
Ch. 12. Analyzing international opportunities --
Ch. 13. Selecting and managing entry modes --
Ch. 14. Developing and marketing products --
Ch. 15. Managing international operations --
Ch. 16. Hiring and managing employees.

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