The practice of public relations / Fraser P. Seitel.

By:

Seitel, Fraser P [author]

Material type:

TextPublisher: Boston : Pearson, [2017]Edition: Thirteenth edition; Global editionDescription: xxvii, 453 pages : color illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781292160054
1292160055

Subject(s):

Public relations -- United States

DDC classification:

659.2

Contents:

Pt. 1. Evolution. Ch. 1. Defining public relations -- Ch. 2. The history and growth of public relations -- Pt. 2. Preparation/Process -- Ch. 3. Communication -- Ch. 4. Public opinion -- Ch. 5. Management -- Ch. 6. Ethics -- Ch. 7. The law -- Ch. 8. Research -- Pt. 3. The publics -- Ch. 9. Media -- Ch. 10. Social media -- Ch. 11. Employee relations -- Ch. 12. Government relations -- Ch. 13. Community relations -- Ch. 14. International consumer relations -- Pt. 4. Execution - Ch. 15. Public relations writing -- Ch. 16. Integrated marketing communications -- Ch. 17. Crisis management -- Ch. 18. Launching a career.

Summary: Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications. Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre	659.2 SEI pra (Browse shelf(Opens below))	Available	11828

Includes bibliographical references and index.

Pt. 1. Evolution.
Ch. 1. Defining public relations --
Ch. 2. The history and growth of public relations --
Pt. 2. Preparation/Process --
Ch. 3. Communication --
Ch. 4. Public opinion --
Ch. 5. Management --
Ch. 6. Ethics --
Ch. 7. The law --
Ch. 8. Research --
Pt. 3. The publics --
Ch. 9. Media --
Ch. 10. Social media --
Ch. 11. Employee relations --
Ch. 12. Government relations --
Ch. 13. Community relations --
Ch. 14. International consumer relations --
Pt. 4. Execution -
Ch. 15. Public relations writing --
Ch. 16. Integrated marketing communications --
Ch. 17. Crisis management --
Ch. 18. Launching a career.

Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications.

Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.

Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

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