The practice of public relations / (Record no. 1847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02467cam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201029125103.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | a|||||r|||| 00| 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150911s2017 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292160054 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292160055 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | MIUC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seitel, Fraser P. |
| Relator term | author |
| 9 (RLIN) | 5075 |
| 952 ## - Items | |
| Itemnumber | 2213 |
| 245 14 - TITLE STATEMENT | |
| Title | The practice of public relations / |
| Statement of responsibility, etc. | Fraser P. Seitel. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Thirteenth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston : |
| Name of producer, publisher, distributor, manufacturer | Pearson, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 453 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Evolution. <br/>Ch. 1. Defining public relations -- <br/>Ch. 2. The history and growth of public relations -- <br/>Pt. 2. Preparation/Process -- <br/>Ch. 3. Communication -- <br/>Ch. 4. Public opinion -- <br/>Ch. 5. Management -- <br/>Ch. 6. Ethics -- <br/>Ch. 7. The law -- <br/>Ch. 8. Research -- <br/>Pt. 3. The publics -- <br/>Ch. 9. Media -- <br/>Ch. 10. Social media -- <br/>Ch. 11. Employee relations -- <br/>Ch. 12. Government relations -- <br/>Ch. 13. Community relations -- <br/>Ch. 14. International consumer relations -- <br/>Pt. 4. Execution -<br/>Ch. 15. Public relations writing -- <br/>Ch. 16. Integrated marketing communications -- <br/>Ch. 17. Crisis management -- <br/>Ch. 18. Launching a career. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications.<br/><br/>Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.<br/><br/>Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Geographic subdivision | United States |
| 9 (RLIN) | 491 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | 29/10/2020 | 1 | 57.51 | 3 | 659.2 SEI pra | 30/09/2022 | 26/09/2022 | 74.82 | 29/10/2020 | Books |