Business intelligence, analytics, and data science : a managerial perspective / Ramesh Sharda, Dursun Delen, Efraim Turban ; with contributions to previous editions by J. E. Aronson, Ting-Peng Liang, David King.

By:

Sharda, Ramesh

Contributor(s):

Material type:

TextPublication details: New York : Pearson, [2018].Edition: Fourth edition, global editionDescription: xxvi, 486 p. : ill. col. 26 cmISBN:

9781292220543
1292220546

Uniform titles:

Business intelligence

Subject(s):

DDC classification:

658.472

Contents:

Ch. 1. An Overview of Business Intelligence, Analytics, and Data Science -- Ch. 2. Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization -- Ch. 3. Descriptive Analytics II: Business Intelligence and Data Warehousing -- Ch. 4. Predictive Analytics I: Data Mining Process, Methods, and Algorithms -- Ch. 5. Predictive Analytics II: Text, Web, and Social Media -- Ch. 6 Prescriptive Analytics: Optimization and Simulation -- Ch. 7. Big Data Concepts and Tools -- Ch. 8. Future Trends, Privacy and Managerial Considerations in Analytics.

Summary: For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

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Books	Marbella International University Centre Library	658.472 SHA bus (Browse shelf(Opens below))	Available	12121

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Includes bibliographical references and index.

Ch. 1. An Overview of Business Intelligence, Analytics, and Data Science --
Ch. 2. Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization --
Ch. 3. Descriptive Analytics II: Business Intelligence and Data Warehousing --
Ch. 4. Predictive Analytics I: Data Mining Process, Methods, and Algorithms --
Ch. 5. Predictive Analytics II: Text, Web, and Social Media --
Ch. 6 Prescriptive Analytics: Optimization and Simulation --
Ch. 7. Big Data Concepts and Tools --
Ch. 8. Future Trends, Privacy and Managerial Considerations in Analytics.

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

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