The fundamentals of fashion management / Susan Dillon.

By:

Dillon, Susan

Material type:

TextPublication details: London, etc. : Bloomsbury Visual Arts, 2018.Edition: Second EditionDescription: vii, 192 p. : ill. col. ; 23 cmISBN:

9781474271219 (pbk)

Subject(s):

DDC classification:

746.92068

Contents:

Ch. 1. The business of fashion -- Ch. 2. Fashion trend prediction -- Ch. 3. Getting a product market -- Ch. 4. Fashion transition -- Ch. 5. Fashion marketing and communication -- Ch. 6. The fashion machine -- Ch. 7. Fashion entrepreneurship and management.

Summary: The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	746.92068 DIL fun (Browse shelf(Opens below))	Available	12081

Browsing Marbella International University Centre shelves,Shelving location: Library Close shelf browser (Hides shelf browser)

Previous						No cover image available		Next
Previous	745.2 NOR des The design of everyday things	745.4 HOL hen Henry van de Velde :	746.92068 BUR fas Fashion entrepreneur :	746.92068 DIL fun The fundamentals of fashion management /	746.92068 KOU fas Fashion retailing :	753.4 ROI roi Roidley Navarro.	757 GIB pai Painting the century :	Next

Includes bibliographical references and index.

Ch. 1. The business of fashion --
Ch. 2. Fashion trend prediction --
Ch. 3. Getting a product market --
Ch. 4. Fashion transition --
Ch. 5. Fashion marketing and communication --
Ch. 6. The fashion machine --
Ch. 7. Fashion entrepreneurship and management.

The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector.

Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer