Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal.

By:

Levy, Michael, 1950-

Contributor(s):

Material type:

TextPublication details: New York : McGraw-Hill Education, 2019.Edition: 10th ed., international student edDescription: xxvi, 582 p. : ill. col., maps ; 28 cmISBN:

9781260084764

Subject(s):

Retail trade -- Management

DDC classification:

658.87

Contents:

Pt. 1. The World of Retailing -- Ch. 1. Introduction to the World of Retailing -- Ch. 2. Types of Retailers -- Ch. 3. Multichannel and Omnichannel Retailing -- Ch. 4. Customer Buying Behavior -- Pt. 2. Retailing Strategy -- Ch. 5. Retail Market Strategy -- Ch. 6. Financial Strategy -- Ch. 7. Retail Locations -- Ch. 8. Retail Site Location -- Ch. 9. Information Systems and Supply Chain Management -- Ch. 10. Customer Relationship Management -- Pt. 3. Merchandise Management -- Ch. 11. Managing the Merchandise Planning Process -- Ch. 12. Buying Merchandise -- Ch. 13. Retail Pricing -- Ch. 14. Retail Communication Mix -- Pt. 4. Human Resources and Store Management -- Ch. 15. Human Resources and Managing the Store -- Ch. 16. Store Layout, Design, and Visual Merchandising -- Ch. 17. Customer Service -- Pt. 5. Cases -- Glossary -- Index.

Summary: Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making. -The application of social media and mobile for communicating with customers and enhancing their shopping experience. -The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers. -The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions. -The impact of globalization on the retail industry.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.87 LEV ret (Browse shelf(Opens below))	Available	12079

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Previous	658.85 SPI sel Selling & sales management :	658.87 HAM sma Smart retail :	658.87 HER dig Digital marketing analytics :	658.87 LEV ret Retailing management /	658.872 AAK dra The dragonfly effect	658.872 ATH soc Social media strategy :	658.872 BAK soc Social Media Marketing: A Strategic Approach	Next

Includes bibliographical references and indexes.

Pt. 1. The World of Retailing --
Ch. 1. Introduction to the World of Retailing --
Ch. 2. Types of Retailers --
Ch. 3. Multichannel and Omnichannel Retailing --
Ch. 4. Customer Buying Behavior --
Pt. 2. Retailing Strategy --
Ch. 5. Retail Market Strategy --
Ch. 6. Financial Strategy --
Ch. 7. Retail Locations --
Ch. 8. Retail Site Location --
Ch. 9. Information Systems and Supply Chain Management --
Ch. 10. Customer Relationship Management --
Pt. 3. Merchandise Management --
Ch. 11. Managing the Merchandise Planning Process --
Ch. 12. Buying Merchandise --
Ch. 13. Retail Pricing --
Ch. 14. Retail Communication Mix --
Pt. 4. Human Resources and Store Management --
Ch. 15. Human Resources and Managing the Store --
Ch. 16. Store Layout, Design, and Visual Merchandising --
Ch. 17. Customer Service --
Pt. 5. Cases --
Glossary --
Index.

Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers:
-The use of big data and analytical methods for decision making.
-The application of social media and mobile for communicating with customers and enhancing their shopping experience.
-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.
-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.
-The impact of globalization on the retail industry.

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