Fashion entrepreneur : starting your own fashion business / Sandra Burke.

By:

Burke, Sandra

Material type:

TextSeries: Fashion design series ; 4Publication details: [Ringwood, Dorset] : Burke, 2013.Edition: 2nd edDescription: 175 p. : ill. col ; 30 cmISBN:

9780987668318

Subject(s):

DDC classification:

746.92068

Contents:

Ch. 1. Fashion entrepreneurs' runway to sucess -- Ch. 2. Opportunities in the fashion and creative industries -- Ch. 3. Fashion entrepreneurs' traits -- Ch. 4. Networking -- Ch. 5. Competitive advantages -- Ch. 6. Business plan -- Ch. 7. Starting your own business -- Ch. 8. Market research -- Ch. 9. Marketing and branding -- Ch. 10. Sales and negotiation -- Ch. 11. Design and production cycle -- Ch. 12. Sources of finance -- Ch. 13. Small business accounts -- Ch. 14. Project management skills -- Ch. 15. Online fashion business and social media -- Fashion entrepreneurs' case studies -- Appendices.

Summary: Fashion Entrepreneur, now in its 2nd ed., is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	746.92068 BUR fas (Browse shelf(Opens below))	Available	12080

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Previous	741.6 LUP gra Graphic design :	745.2 NOR des The design of everyday things	745.4 HOL hen Henry van de Velde :	746.92068 BUR fas Fashion entrepreneur :	746.92068 DIL fun The fundamentals of fashion management /	746.92068 KOU fas Fashion retailing :	753.4 ROI roi Roidley Navarro.	Next

Includes index.

Ch. 1. Fashion entrepreneurs' runway to sucess --
Ch. 2. Opportunities in the fashion and creative industries --
Ch. 3. Fashion entrepreneurs' traits --
Ch. 4. Networking --
Ch. 5. Competitive advantages --
Ch. 6. Business plan --
Ch. 7. Starting your own business --
Ch. 8. Market research --
Ch. 9. Marketing and branding --
Ch. 10. Sales and negotiation --
Ch. 11. Design and production cycle --
Ch. 12. Sources of finance --
Ch. 13. Small business accounts --
Ch. 14. Project management skills --
Ch. 15. Online fashion business and social media --
Fashion entrepreneurs' case studies --
Appendices.

Fashion Entrepreneur, now in its 2nd ed., is essential reading for those planning to set up and run a successful business within the fashion and creative industries.

This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.

The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.

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