Fashion entrepreneur : (Record no. 1735)

MARC details
000 -LEADER
fixed length control field 02203aam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field MIUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190411104514.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190410r20152013enka|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780987668318
040 ## - CATALOGING SOURCE
Original cataloging agency MIUC
Language of cataloging eng
Transcribing agency MIUC
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 746.92068
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burke, Sandra
9 (RLIN) 1338
952 ## - Items
Itemnumber 2090
245 10 - TITLE STATEMENT
Title Fashion entrepreneur :
Remainder of title starting your own fashion business /
Statement of responsibility, etc. Sandra Burke.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. [Ringwood, Dorset] :
Name of publisher, distributor, etc. Burke,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 175 p. :
Other physical details ill. col ;
Dimensions 30 cm.
490 0# - SERIES STATEMENT
Series statement Fashion design series ;
Volume/sequential designation 4
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. Fashion entrepreneurs' runway to sucess -- <br/>Ch. 2. Opportunities in the fashion and creative industries -- <br/>Ch. 3. Fashion entrepreneurs' traits -- <br/>Ch. 4. Networking -- <br/>Ch. 5. Competitive advantages -- <br/>Ch. 6. Business plan -- <br/>Ch. 7. Starting your own business -- <br/>Ch. 8. Market research -- <br/>Ch. 9. Marketing and branding -- <br/>Ch. 10. Sales and negotiation -- <br/>Ch. 11. Design and production cycle -- <br/>Ch. 12. Sources of finance -- <br/>Ch. 13. Small business accounts -- <br/>Ch. 14. Project management skills -- <br/>Ch. 15. Online fashion business and social media -- <br/>Fashion entrepreneurs' case studies -- <br/>Appendices.
520 ## - SUMMARY, ETC.
Summary, etc. Fashion Entrepreneur, now in its 2nd ed., is essential reading for those planning to set up and run a successful business within the fashion and creative industries.<br/><br/>This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis.<br/><br/>The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1339
Topical term or geographic name entry element Clothing trade
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1340
Topical term or geographic name entry element Fashion merchandising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1342
Topical term or geographic name entry element Fashion design
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 650
Topical term or geographic name entry element Entrepreneurship
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 649
Topical term or geographic name entry element New business enterprises
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marbella International University Centre Marbella International University Centre Library 10/04/2019 1 20.56 2 1 746.92068 BUR fas 13/10/2020 05/10/2020 30.00 10/04/2019 Books


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