City branding : theory and cases / edited by Keith Dinnie.
Material type:
TextPublication details: Basingstoke : Palgrave Macmillan, 2011.Description: xxix, 239 p. ; ill. b&w ; 24 cmISBN: - 9780230241855
- 658.82
| Item type | Current library | Call number | Status | Barcode | |
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Marbella International University Centre Library | 658.82 CIT cit (Browse shelf(Opens below)) | Available | 11894 |
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| 658.812 GRE crm CRM at the speed of light : | 658.812 SHA bui Building great customer experiences / | 658.818 MEN sal Sales forecasting management : | 658.82 CIT cit City branding : | 658.82 IND bra Brand desire : | 658.82 MAR her The hero and the outlaw : | 658.82 ROS str Strategic brand management / |
Includes bibliographical references (p. 221-234) and index.
Pt. 1 Theory -- Ch.1 Introduction to the theory of city branding / Keith Dinnie -- Ch. 2. Branding the city as an attractive place t olive / Andrea Insch -- Ch. 3. City branding and inward investment / Andrea Insch -- Ch. 4. City branding and the tourist gaze / Gert-Jan Hospers -- Ch. 5. City Brand partnerships / Sicco van Gelder -- Ch. 6. City branding and stakeholder engagement / John P. Houghton and Andrew Stevens -- Ch. 7. Paradoxes of city branding and societal changes / Can-Seng Ooi -- Ch. 8. City branding through food culture: insights from the regional brending level / Richard Tellström -- Ch. 9. City branding through new Green spaces / Jared Braiterman -- Ch. 10. Online city branding / Magdalena Florek -- Pt. 2. Cases -- Ch. 11. Introduction to the practice of city branding / Keith Dinnie -- Ch. 12. The city branding of Accra / Anthony Ebow Spio -- Ch. 13. The city branding of Ahmedabad / Satish K. Nair -- Ch. 14. Athens city branding and the 2004 Olympic Games / Maria Fola -- Ch. 15. The city branding of Barcelona: a success story / Juan Carlos Belloso -- Ch. 16. Branding Budapest / Gyorgy Szondi -- Ch. 17. Congqing’s city branding: the role of graphic design / Freeman Lau and Angelica Leung -- Ch. 18. Edinburgh: Scotland’s inspiring capital / Kenneth Wardrop -- Ch. 19. The Hague, internacional city of peace and justice: a relational network Brand / Bengt-Arne B. F. Hulleman and Robert Govers -- Ch. 20. Brand Hong Kong / Grace Loo, Saumya Sindhwani, Cai Jing and Theresa Loo -- Ch. 21. Kuala Lumpur: Searching for the right brand / Ghazali Musa and T.C. Melewar -- Ch. 22. Branding Lisbon – Defining the scope of the city brand / Joao Ricardo Freire -- Ch. 23. Montevideo city branding / Pablo Hartmann -- Ch. 24. Branding New York City – The saga of ‘I love New York’ / Peggy R. Bendel -- Ch. 25. Paris as a brand / Jean-Noël Kapferer -- Ch. 26. Seoul city branding: the cases of Seoul’s international brand communication / You Kyung Kim and Peter Eung-Pyo Kim -- Ch. 27. The city branding of Sydney / Geoff Parmenter -- Ch. 28. Superflat Tokyo: City of secret superlatives / Roland Kelts -- Ch. 29. The city branding of Wollogong / Greg Kerr, Gary Noble and John Glynn.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
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