MARC details
| 000 -LEADER |
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| fixed length control field |
03430cam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181127113555.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110201s2011 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230241855 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
MIUC |
| Language of cataloging |
eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.82 |
| 952 ## - Items |
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| Itemnumber |
1977 |
| 245 00 - TITLE STATEMENT |
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| Title |
City branding : |
| Remainder of title |
theory and cases / |
| Statement of responsibility, etc. |
edited by Keith Dinnie. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Basingstoke : |
| Name of publisher, distributor, etc. |
Palgrave Macmillan, |
| Date of publication, distribution, etc. |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 239 p. ; |
| Other physical details |
ill. b&w ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 221-234) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1 |
| Title |
Theory -- |
| Miscellaneous information |
Ch.1 |
| Title |
Introduction to the theory of city branding / |
| Statement of responsibility |
Keith Dinnie -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Branding the city as an attractive place t olive / |
| Statement of responsibility |
Andrea Insch -- |
| Miscellaneous information |
Ch. 3. |
| Title |
City branding and inward investment / |
| Statement of responsibility |
Andrea Insch -- |
| Miscellaneous information |
Ch. 4. |
| Title |
City branding and the tourist gaze / |
| Statement of responsibility |
Gert-Jan Hospers -- |
| Miscellaneous information |
Ch. 5. |
| Title |
City Brand partnerships / |
| Statement of responsibility |
Sicco van Gelder -- |
| Miscellaneous information |
Ch. 6. |
| Title |
City branding and stakeholder engagement / |
| Statement of responsibility |
John P. Houghton and Andrew Stevens -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Paradoxes of city branding and societal changes / |
| Statement of responsibility |
Can-Seng Ooi -- |
| Miscellaneous information |
Ch. 8. |
| Title |
City branding through food culture: insights from the regional brending level / |
| Statement of responsibility |
Richard Tellström -- |
| Miscellaneous information |
Ch. 9. |
| Title |
City branding through new Green spaces / |
| Statement of responsibility |
Jared Braiterman -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Online city branding / |
| Statement of responsibility |
Magdalena Florek -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Cases -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Introduction to the practice of city branding / |
| Statement of responsibility |
Keith Dinnie -- |
| Miscellaneous information |
Ch. 12. |
| Title |
The city branding of Accra / |
| Statement of responsibility |
Anthony Ebow Spio -- |
| Miscellaneous information |
Ch. 13. |
| Title |
The city branding of Ahmedabad / |
| Statement of responsibility |
Satish K. Nair -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Athens city branding and the 2004 Olympic Games / |
| Statement of responsibility |
Maria Fola -- |
| Miscellaneous information |
Ch. 15. |
| Title |
The city branding of Barcelona: a success story / |
| Statement of responsibility |
Juan Carlos Belloso -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Branding Budapest / |
| Statement of responsibility |
Gyorgy Szondi -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Congqing’s city branding: the role of graphic design / |
| Statement of responsibility |
Freeman Lau and Angelica Leung -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Edinburgh: Scotland’s inspiring capital / |
| Statement of responsibility |
Kenneth Wardrop -- |
| Miscellaneous information |
Ch. 19. |
| Title |
The Hague, internacional city of peace and justice: a relational network Brand / |
| Statement of responsibility |
Bengt-Arne B. F. Hulleman and Robert Govers -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Brand Hong Kong / |
| Statement of responsibility |
Grace Loo, Saumya Sindhwani, Cai Jing and Theresa Loo -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Kuala Lumpur: Searching for the right brand / |
| Statement of responsibility |
Ghazali Musa and T.C. Melewar -- |
| Miscellaneous information |
Ch. 22. |
| Title |
Branding Lisbon – Defining the scope of the city brand / |
| Statement of responsibility |
Joao Ricardo Freire -- |
| Miscellaneous information |
Ch. 23. |
| Title |
Montevideo city branding / |
| Statement of responsibility |
Pablo Hartmann -- |
| Miscellaneous information |
Ch. 24. |
| Title |
Branding New York City – The saga of ‘I love New York’ / |
| Statement of responsibility |
Peggy R. Bendel -- |
| Miscellaneous information |
Ch. 25. |
| Title |
Paris as a brand / |
| Statement of responsibility |
Jean-Noël Kapferer -- |
| Miscellaneous information |
Ch. 26. |
| Title |
Seoul city branding: the cases of Seoul’s international brand communication / |
| Statement of responsibility |
You Kyung Kim and Peter Eung-Pyo Kim -- |
| Miscellaneous information |
Ch. 27. |
| Title |
The city branding of Sydney / |
| Statement of responsibility |
Geoff Parmenter -- |
| Miscellaneous information |
Ch. 28. |
| Title |
Superflat Tokyo: City of secret superlatives / |
| Statement of responsibility |
Roland Kelts -- |
| Miscellaneous information |
Ch. 29. |
| Title |
The city branding of Wollogong / |
| Statement of responsibility |
Greg Kerr, Gary Noble and John Glynn. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Form subdivision |
Case studies |
| 9 (RLIN) |
707 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Municipal government |
| Form subdivision |
Case studies |
| 9 (RLIN) |
709 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Municipal government |
| General subdivision |
Public relations |
| Form subdivision |
Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dinnie, Keith |
| Relator code |
edt |
| 9 (RLIN) |
706 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
