Guerilla P.R. wired : waging a successful publicity campaign online, offline, and everywhere in between / Michael Levine.

By:

Levine, Michael, 1954-

Material type:

TextPublication details: Chicago : McGraw-Hill, c2002.Description: xxi, 281 p. ; 23 cmContent type:

text

ISBN:

9780071382328

Other title:

Guerilla PR wired

Subject(s):

DDC classification:

659.2

Contents:

Introduction -- Ch. 1 Guerrillas in the midst: low-cost P.R. -- Ch. 2. The web and how to unweave it -- Ch. 3. What is Internet P.R.? -- Ch. 4. Narrowing down -- Ch. 5. Ready, aim, … -- Ch. 6. … Fire! -- Ch. 7. If you buildit, they will come -- Ch. 8. Know your prey, or be the media -- Ch. 9. The yellow pages on microchip -- Ch. 10. Guerrilla my dreams -- Ch. 11. Meet the press -- Ch. 12. Damage control -- Ch. 13. It’s going well – Now what? -- Ch. 14. It’s a small World Wide Web, after all -- Ch. 15. Spread those wings and surf! -- Ch. 16. A guerrilla quiz -- Conclusion -- Appendix A: The woods are full of guerrillas -- Appendix B: Magilla guerrilla -- Appendix C: Media outlets.

Summary: "Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients. Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	659.2 LEV gue (Browse shelf(Opens below))	Available	11870

Includes index.

Introduction --
Ch. 1 Guerrillas in the midst: low-cost P.R. --
Ch. 2. The web and how to unweave it --
Ch. 3. What is Internet P.R.? --
Ch. 4. Narrowing down --
Ch. 5. Ready, aim, … --
Ch. 6. … Fire! --
Ch. 7. If you buildit, they will come --
Ch. 8. Know your prey, or be the media --
Ch. 9. The yellow pages on microchip --
Ch. 10. Guerrilla my dreams --
Ch. 11. Meet the press --
Ch. 12. Damage control --
Ch. 13. It’s going well – Now what? --
Ch. 14. It’s a small World Wide Web, after all --
Ch. 15. Spread those wings and surf! --
Ch. 16. A guerrilla quiz --
Conclusion --
Appendix A: The woods are full of guerrillas --
Appendix B: Magilla guerrilla --
Appendix C: Media outlets.

"Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients.
Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible.

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