Guerilla P.R. wired : (Record no. 1619)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02302cam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200313121100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010806s2002 ilu 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071382328 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | MIUC |
| Language of cataloging | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levine, Michael, |
| Dates associated with a name | 1954- |
| 9 (RLIN) | 632 |
| 952 ## - Items | |
| Itemnumber | 1952 |
| 245 10 - TITLE STATEMENT | |
| Title | Guerilla P.R. wired : |
| Remainder of title | waging a successful publicity campaign online, offline, and everywhere in between / |
| Statement of responsibility, etc. | Michael Levine. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Guerilla PR wired |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 281 p. ; |
| Dimensions | 23 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>Ch. 1 Guerrillas in the midst: low-cost P.R. --<br/>Ch. 2. The web and how to unweave it --<br/>Ch. 3. What is Internet P.R.? --<br/>Ch. 4. Narrowing down --<br/>Ch. 5. Ready, aim, … --<br/>Ch. 6. … Fire! --<br/>Ch. 7. If you buildit, they will come --<br/>Ch. 8. Know your prey, or be the media --<br/>Ch. 9. The yellow pages on microchip --<br/>Ch. 10. Guerrilla my dreams --<br/>Ch. 11. Meet the press --<br/>Ch. 12. Damage control --<br/>Ch. 13. It’s going well – Now what? --<br/>Ch. 14. It’s a small World Wide Web, after all --<br/>Ch. 15. Spread those wings and surf! --<br/>Ch. 16. A guerrilla quiz --<br/>Conclusion --<br/>Appendix A: The woods are full of guerrillas --<br/>Appendix B: Magilla guerrilla --<br/>Appendix C: Media outlets. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Guerrilla P.R. Wired" transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Start-up owners, entrepreneurs, and anyone who wants to garner the greatest publicity for the least money can open to virtually any page of this money-saving P.R. manifesto and learn: proven techniques to break through the once-impregnable firewalls of print and broadcast media; strategies to establish - and benefit from - instant credentials as an expert; tips for writing an attention-grabbing press release; and "Web-tailoring" it to its recipients.<br/>Fast-moving, entertaining, and valuable to everyone, "Guerrilla P.R. Wired" helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial publicity |
| 9 (RLIN) | 633 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations |
| General subdivision | Public relations |
| 9 (RLIN) | 611 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet |
| 9 (RLIN) | 634 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 21/11/2018 | 659.2 LEV gue | 21/11/2018 | 21/11/2018 | Books |