Includes bibliographical references and index.

Pt. 1. The context of public relations -- Ch. 1. What is public relations? / Sarah Roberts-Bowman -- Ch. 2. Public relations and communications / Sarah Roberts-Bowman -- Ch. 3. Public relations, politics and the media / Ian Somerville and Sahla Aroussi -- Ch. 4. Public relations and management / Anne Gregory -- Ch. 5. Ethics, professionalism and regulation / Alison Theaker -- Pt. 2. Strategic public relations -- Ch. 6. Public relations and corporate communication / Emma Wood -- Ch. 7. Public relations and the corporate identity / Emma Wood and Ian Someville -- Ch. 8. Risk, issues and crisis management: a collaborative role for public relations / Heather Yaxley -- Ch. 9. Public relations and corporate social responsibility / Ian Someville and Emma Wood -- Ch. 10. Measurement and evaluation / Mairead McCoy -- Pt. 3. Stakeholder public relations -- Ch. 11. Public relations and globalization / Peter Walker -- Ch. 12. Media relations in the social media age / Philip Young -- Ch. 13. Internal communications / Liam FitzPatrick -- Ch. 14. Financial communications / Mark Phillimore -- Ch. 15. Public sector public relations / Simon Wakeman -- Ch. 16. Consumer public relations / Michael Frohlich -- Ch. 17. Business-to-business public relations / Loretta Milan -- Ch. 18. Public relations and the engagement in the not-for-profit sector / David Hamilton -- Ch. 19. Using new technology effectively in public relations / Heather Yaxley -- Ch. 20. Activism and public relations / Philip Young -- Pt. 4. Shaping the future -- Ch. 21. Future challenges for PR / Alison Theaker.

The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.

Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children.

Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including:

- public relations, politics and the media;
- media relations in the social media age;
- using new technology effectively in public relations;
- public relations and engagement in the not-for-profit sector;
- business-to-business public relations;
- the public relations of globalisation.