MARC details
| 000 -LEADER |
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| fixed length control field |
03674cam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20181113171733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151102s2016 enka fb 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781138890954 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781138890961 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781315709918 (ebk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
MIUC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Theaker, Alison |
| 9 (RLIN) |
610 |
| 952 ## - Items |
|---|
| Itemnumber |
1923 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The public relations handbook / |
| Statement of responsibility, etc. |
Alison Theaker. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
5th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Routledge, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 555 p. : |
| Other physical details |
ill. b&w ; |
| Dimensions |
26 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
The context of public relations -- |
| Miscellaneous information |
Ch. 1. |
| Title |
What is public relations? / |
| Statement of responsibility |
Sarah Roberts-Bowman -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Public relations and communications / |
| Statement of responsibility |
Sarah Roberts-Bowman -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Public relations, politics and the media / |
| Statement of responsibility |
Ian Somerville and Sahla Aroussi -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Public relations and management / |
| Statement of responsibility |
Anne Gregory -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Ethics, professionalism and regulation / |
| Statement of responsibility |
Alison Theaker -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Strategic public relations -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Public relations and corporate communication / |
| Statement of responsibility |
Emma Wood -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Public relations and the corporate identity / |
| Statement of responsibility |
Emma Wood and Ian Someville -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Risk, issues and crisis management: a collaborative role for public relations / |
| Statement of responsibility |
Heather Yaxley -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Public relations and corporate social responsibility / |
| Statement of responsibility |
Ian Someville and Emma Wood -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Measurement and evaluation / |
| Statement of responsibility |
Mairead McCoy -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Stakeholder public relations -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Public relations and globalization / |
| Statement of responsibility |
Peter Walker -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Media relations in the social media age / |
| Statement of responsibility |
Philip Young -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Internal communications / |
| Statement of responsibility |
Liam FitzPatrick -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Financial communications / |
| Statement of responsibility |
Mark Phillimore -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Public sector public relations / |
| Statement of responsibility |
Simon Wakeman -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Consumer public relations / |
| Statement of responsibility |
Michael Frohlich -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Business-to-business public relations / |
| Statement of responsibility |
Loretta Milan -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Public relations and the engagement in the not-for-profit sector / |
| Statement of responsibility |
David Hamilton -- |
| Miscellaneous information |
Ch. 19. |
| Title |
Using new technology effectively in public relations / |
| Statement of responsibility |
Heather Yaxley -- |
| Miscellaneous information |
Ch. 20. |
| Title |
Activism and public relations / |
| Statement of responsibility |
Philip Young -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Shaping the future -- |
| Miscellaneous information |
Ch. 21. |
| Title |
Future challenges for PR / |
| Statement of responsibility |
Alison Theaker. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.<br/><br/>Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children.<br/><br/>Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including:<br/><br/>- public relations, politics and the media;<br/>- media relations in the social media age;<br/>- using new technology effectively in public relations;<br/>- public relations and engagement in the not-for-profit sector;<br/>- business-to-business public relations;<br/>- the public relations of globalisation. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporations |
| General subdivision |
Public relations |
| 9 (RLIN) |
611 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
