Creating a brand identity : a guide for designers / Catharine Slade-Brooking.

By:

Slade-Brooking, Catharine

Material type:

TextPublication details: London : Laurance King, 2016.Description: 160 p. : ill. ; 23 cmISBN:

9781780675626

Subject(s):

DDC classification:

658.82

Contents:

Ch. 1. Branding basics -- Ch. 2. Brand anatomy -- Ch. 3. Brand strategy -- Ch. 4. The design process -- Ch. 5. Research -- Ch. 6. Analysis -- Ch. 7. Concept development -- Ch. 8. Delivering the final design.

Summary: Creating a brand identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.82 SLA cre (Browse shelf(Opens below))	Available	11809

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Previous	658.82 IND bra Brand desire :	658.82 MAR her The hero and the outlaw :	658.82 ROS str Strategic brand management /	658.82 SLA cre Creating a brand identity :	658.82 WHE des Designing brand identity :	658.827 KEL str Strategic brand management : building, measuring, and managing brand equity	658.83 BRA mar Marketing research : tools & techniques	Next

Includes index.

Ch. 1. Branding basics --
Ch. 2. Brand anatomy --
Ch. 3. Brand strategy --
Ch. 4. The design process --
Ch. 5. Research --
Ch. 6. Analysis --
Ch. 7. Concept development --
Ch. 8. Delivering the final design.

Creating a brand identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.
Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

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