Creating a brand identity : (Record no. 1497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01914nam a2200253 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MIUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200213094845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170919s2016 enka|||| |||| 001 | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781780675626 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MIUC |
| Language of cataloging | eng |
| Transcribing agency | MIUC |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3131 |
| Personal name | Slade-Brooking, Catharine |
| 952 ## - Items | |
| Itemnumber | 1821 |
| 245 10 - TITLE STATEMENT | |
| Title | Creating a brand identity : |
| Remainder of title | a guide for designers / |
| Statement of responsibility, etc. | Catharine Slade-Brooking. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Laurance King, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Branding basics -- <br/>Ch. 2. Brand anatomy -- <br/>Ch. 3. Brand strategy -- <br/>Ch. 4. The design process -- <br/>Ch. 5. Research -- <br/>Ch. 6. Analysis -- <br/>Ch. 7. Concept development -- <br/>Ch. 8. Delivering the final design. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Creating a brand identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process.<br/>Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity.<br/>Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.<br/>Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 707 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 234 |
| Topical term or geographic name entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1343 |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1431 |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marbella International University Centre | Marbella International University Centre | Library | 22/10/2018 | 3 | 1 | 658.82 SLA cre | 21/10/2021 | 04/10/2021 | 22/10/2018 | Books |