Social eCommerce / Stephan Spencer, Jimmy Harding, and Jennifer Sheahan.

By:

Spencer, Stephan M

Contributor(s):

Material type:

TextPublication details: Beijing, etc: O'reilly, 2014.Edition: First editionDescription: xxx, 276 p : ill. b&w ; 24 cmContent type:

text

ISBN:

9781449366360

Subject(s):

DDC classification:

658.8

Contents:

Ch. 1. The social media landscape -- Ch. 2. Basic social media strategy -- Ch. 3. Marketing strategy: physical goods -- Ch. 4. Marketing strategy: digital goods and services -- Ch. 5. Local services and storefronts -- Ch. 6. Designing and testing ads on Facebook -- Ch. 7. Guerrilla marketing -- Ch. 8. Professional presence and damage control -- Ch. 9. Keeping up with changes -- Ch. 10. Book promotion -- Ch. 11. Event promotion -- Ch. 12. Social search engine optimization -- Ch. 13. Influencer outreach -- Ch. 14. Affiliate marketing and MLM.

Summary: Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn't know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Marbella International University Centre Library	658.8 SPE soc (Browse shelf(Opens below))	Available	11780

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Previous	658.8 RYA und Understanding digital marketing :	658.8 SAC dri Driving digital :	658.8 SOL mar Marketing : real people, real choices	658.8 SPE soc Social eCommerce /	658.8 STE mak Make social media work for your business /	658.8 TEM isl Islamic branding and marketing :	658.8 WIR ser Services marketing :	Next

On cover: "Increasing sales and extending brand reach". Includes index.

Ch. 1. The social media landscape --
Ch. 2. Basic social media strategy --
Ch. 3. Marketing strategy: physical goods --
Ch. 4. Marketing strategy: digital goods and services --
Ch. 5. Local services and storefronts --
Ch. 6. Designing and testing ads on Facebook --
Ch. 7. Guerrilla marketing --
Ch. 8. Professional presence and damage control --
Ch. 9. Keeping up with changes --
Ch. 10. Book promotion --
Ch. 11. Event promotion --
Ch. 12. Social search engine optimization --
Ch. 13. Influencer outreach --
Ch. 14. Affiliate marketing and MLM.

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how. If mismanaged, social media can create more noise than signal. It can be a time and energy suck - for you and your audience. Or worse still, it can become an echo chamber for negative PR. If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition - all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers. Strategize and optimize your social presence in ways you didn't know were possible Drive more clicks and sales with better-performing Facebook ads Develop remarkable content with viral potential Manage your online reputation, instead of letting it manage you Integrate social media into your SEO strategy, and vice versa Leverage online influencers to promote your brand, and become an influencer yourself.

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